●FUTURE●BACK●THINKING is the 2020 annual party of Marie Dalgar. Urban³ is a brand identity system for the brand culture of Marie Dalgar. We use 3 kinds of dialog boxes to express future, back & thinking, 3 time lines in the concept of communication—future, now & past, 3 symbolization of space—coins, oranges, reset balls, to represent the imagination, communication and thinking. In this project, the typography has been designed by bullet-screen. We also use a cartoon villain to represent audiences. It is also a design experiment for expressing the time and space of conception from Buddhism.
ART DIRECTOR / DESIGNER: @Austin Zhang @Camille Chen
DYNAMIC DESIGN: @Yunfan Chen @Yiling Ma @小明哥
PACKAGING: @Chenjun Lei
BAG DESIGN: @Paw Paw
DYNAMIC DESIGN: @Yunfan Chen @Yiling Ma @小明哥
PACKAGING: @Chenjun Lei
BAG DESIGN: @Paw Paw
●FUTURE●BACK●THINKING companion volume:
因为相信●所以看见
●FUTURE●BACK●THINKING products
